Meet
Veronica
Romney
How it all began…
Growing up with the entrepreneurial spirit of my Cuban immigrant parents as my backdrop, I always knew I was destined for a life in business. But it was a serendipitous detour that unveiled my true passion: marketing.
As a student, I was drawn to all things math (Love you Calculus!) and initially majored in Accounting, only to discover in college that it wasn’t the ‘real’ math I loved. I quickly switched to Finance but struggled to secure an internship in the field. The only internship opportunity available at the time was in Marketing, so I took it, thinking of it as a brief detour. Little did I know, this ‘settlement’ would literally ignite an obsession.
Marketing, to me, is the art and science of ethically persuading someone to say ‘YES’ to what another has to offer. It’s about helping people achieve their greatest aspirations and avoid unnecessary suffering. Marketing changes lives and shifts societies with its messages. It’s a powerful tool wielded by some of the most hardworking, creatively gifted, unapologetically ambitious professionals I’ve ever known.
For over 15 years, I’ve been in a faithful, committed relationship with Marketing.
But it’s no longer just the clever campaigns or the intricate strategies that captivate me. It’s the people behind them—the unsung heroes of our craft.
My professional journey has evolved from mastering the tools of Marketing to empowering the hearts and minds of those that wield them. Every day, I’m inspired by their stories, their challenges, and their triumphs. For me, Marketing isn’t just a profession; it’s a shared journey with some of the most passionate, dedicated individuals I’ve ever met. And in this journey, I’ve found not just a career, but a calling.
Listen to my story here
Subtitle Goes Here for the Timeline Section
The Journey of Becoming
1987
Oldest Child Born In The United States To Cuban Immigrant Parents
2002
First Job Working At Air Boca (Parents’ HVAC Company)
2005
International Baccalaureate Graduate from Atlantic High School in Delray Beach, FL
2008
Bachelor of Science Graduate in Global Marketing from Brigham Young University
2008
Email Operations + Marketing Communications Manager at Ancestry.com
2010
Top Senior Account Manager at Digital Marketing Agency named Crexendo
2012
Director of Business Development at Digital Marketing Agency named 180Fusion
2013
Director of Marketing Suite Products at Entrata (Inc 5000 Property Management SAAS Company)
2017
President + Founder of My Own Digital Marketing Agency Named ModernMarca
2018
Board of Directors Member of the Better Business Bureau of South Florida and the Caribbean
2019
Speaker and Trainer for Tony Robbins & Dean Graziosi
2020
Chief of Staff at BossBabe
2022
Founded the Rainmaker Residency™ Program
2022
Launched the Rainmaker Podcast
2022
Hosted the First Makin’ it Rain Event for CEOs & Rainmakers
2023
Hosted the First Dreamin’ Big Retreat for Visionary CEOs
2024
Founded the Identity Marketing™ Intensive
2025
Launch of Identity Marketing™
Ingredients of Success
Strengths Finder
- Learner
- Achiever
- Arranger
- Responsibility
- Input
Color Code
Red / Blue
Enneagram
8w9- The Challenger
Myers Briggs
ESTJ – The Executive
Horoscope
Virgo
Adobe Creative TYpe
Producer
Kolbe Report
Fact Finder : 8
Follow Thru : 4
Modify : 4
Envision : 3
Carol Tuttle's
"It's Just My Nature"
Type 3/2
The Official Bio
Veronica Romney is a 17+ year marketing leadership expert, international keynote speaker, podcast host, book author, and a private Rainmaker to some of the world’s most elite brands. As a former Speaker and Trainer for Tony Robbins and Dean Graziosi, Chief of Staff at BossBabe, Director of Marketing Suite Products for a $2B evaluated software company, and former Marketing Agency Owner, she’s had the privilege of witnessing the marketing industry’s evolution firsthand from every angle possible.
Whether through keynotes, workshops, or strategic consultations, Veronica’s mission is to empower marketing teams not only to perform better and generate record-breaking revenue results but also to reignite their passion for their work, fostering a culture of proactivity and long-term commitment within their companies.
When not helping audiences and private clients “make it rain,” you can find her hosting the Rainmaker Podcast weekly and wrangling her two man cubs in the beautiful oak trees of North Carolina.
