Veronica Romney

When to Involve Marketing in the Product Development Journey

Have you ever wondered how marketing plays a vital role in product creation? In this episode, we dive deep into this topic with the brilliant Ariel Schiffer, the Founder of DreamPro, which is the first-choice course creation agency for entrepreneurs and small business owners.

We explore at which stage should the Rainmaker be involved in the product creation, whether that’s right from the beginning of a project, or at the later stages when you’re ramping up to launch. Ariel also shares strategies on when marketing should step back during different stages of product development and how their input can shape the product.

Join us in this episode as we discuss the delicate balance between marketing and product development.

Learn more about Ariel:

Ariel Schiffer is the Founder of Dreampro, the first-choice course creation agency for entrepreneurs and small business owners. With over a decade of experience working with top organizations, including Fortune 50 companies, non-profits, small businesses, and private companies, Ariel is an expert in professional and leadership development. She holds a Master’s Degree in Industrial-Organizational Psychology and uses her knowledge to create innovative and effective courses that help entrepreneurs achieve their goals. As the host of The Dreamers Lounge Podcast, Ariel shares her insights and inspires listeners around the world to dream big and reach their potential.

Ariel’s Links:


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