Veronica Romney

Audrey Saccone: Launch Manager Do’s and Don’ts

Join us on this week’s episode as we sit down with Audrey, a seasoned Launch Manager with experience working with Marie Forleo, Sophia Amoruso, and other big names in the business world. Audrey and I will share our insights on the differences between Launch Managers and Marketing Rainmakers and why a launch manager can be a long-term part of your team, not just for a one-time event.

Discover the best ways to utilize a Launch Manager and how Audrey helps visionaries take their ideas, assess what can be done realistically, and brings them to life. In addition, Audrey will talk about what happens in the case of last-minute launches and what kind of runway her team needs for a successful launch. Hear about different scenarios where a Launch Manager can be used, from live launching to turning an offer evergreen. Lastly, Audrey will share her thoughts on launch fatigue and launch methodology.

Learn more about Audrey:

Audrey Saccone is an experienced marketer and launch strategist with multiple 7- and 8-figure launches under her belt. Following 5.5 years in the non-profit sector, Audrey moved into the online marketing space, where she’s worked for major players like Marie Forleo and Sophia Amoruso.

Today, she serves the online business community through her full-service marketing and launch agency, Audrey Digital, and her education platform, Launch BFF. She takes the tried-and-true methods she’s learned from working with the best, coupled with a healthy dose of resourcefulness, to help established entrepreneurs find success with tools and strategies that work and are the most authentic to them.

Audrey’s Links:

Launch BFF Website:

Audrey Digital Website:


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