Be a Guide, NOT a Hero

by mmb_dev Leave a Comment

Welcome to the 7th edition of From V to You, a weekly letter of inspiration, tips, tricks, and behind-the-scenes of how I’m building a business around my personal brand so you can too. If you’ve missed the previous letters, you can always read them here.



What a week! It’s hard being everyone’s hero all the time, right?!

Well how about this…STOP.

Stop being a hero and start being a guide.

Ummm what are you talking about Veronica??

What I’m talking about is the single MOST effective position you can take to stand out, connect with your customers, and actually have the kind of impact that gets you more profit.

Be a Guide, Not a Hero

On Wednesday, in my Learn the #1 Make-or-Break Rule to having a Successful Personal Brand masterclass, I taught my students that the secret in finding our own success is actually in guiding others to their deserving success and not our own. The only position you should take in your branding efforts is to be an authoritative AND empathetic guide to your customer’s journey in them becoming a hero of their story. We shouldn’t try to be a hero. Quite honestly, heroes at the start of almost every story are usually a lot like this:

Luke Skywalker, Katniss, Creed

Lost and confused. Ambitiously frustrated. Wants and needs unmet. Goals and aspirations that have yet to be achieved. Much like our customers/clients/followers.

We should be the guide in helping our heroes through their trials + limitations, achieving success together, and avoiding failure together:

I talked all about this in detail during our masterclass, and the energy was ???. Your emails in my inbox, your social media comments, and your direct messages after the class were amazing!!!

I’m so happy you got sooo much out of just an hour together! If you still want to catch the replay before it expires on Tuesday, click here.

Helping You Become the Guide You Were Meant to Be

If you’re tired of struggling to know what your personal brand should be about…

If you feel like you don’t ever have enough time to work on your branding…

If you find yourself getting frequent bursts of inspiration but constantly falling short in execution…

Then you need to slow down, invest in yourself, and learn from the foundation up what is TRULY required in having a successful personal brand. A name and reputation that can bring you more opportunities, more impact, more profit, and more freedom in your life to choose what you want to do next.

I can help you solve all of those frustrating problems in just 5 weeks.

5 weeks, 5 classes, new YOU.

Class Enrollment Expires Tuesday 8/27/19 at Midnight. Don’t let this opportunity and the future you deserve pass you by. Enroll now!

Until next Sunday,



Ps. If there’s someone in your life who could use this in theirs, please forward my letter so they can subscribe. You never know whose life you could change.

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mmb_devBe a Guide, NOT a Hero
Subscribe to Veronica's weekly letter "From V to You" so you can grow your business and personal brand as she shares what's working for her behind-the-scenes.