Veronica Romney

How to Navigate the Transition from Marketing Doer to Leader without the Drama with Paula French

How can you navigate the complex journey from being a marketing practitioner to a marketing leader? In this insightful episode, we explore this transformation with Paula French, an expert in the digital marketing world. Paula has been a steadfast member of the same marketing agency for nearly 14 years. So when it comes to agency life, she’s truly seen it all and has advanced to every level there is.

Paula candidly shares her experiences, shedding light on the intricacies of managing client relationships during this transition to a marketing leader. We uncover the critical importance of maintaining proactive communication during internal shifts and the psychological elements involved in role transitions.

Join us for an engaging conversation with Paula French and gain invaluable insights into the journey of transforming from a marketing practitioner to a marketing leader.

Learn more about Paula:

Paula French has developed strategic digital marketing solutions for clients since 2009 when she joined Search Influence — then a 9-person team. Paula contributed to the company’s rapid growth by building and training effective account strategists. She has led strategy on digital marketing for the Center for Restorative Breast Surgery, Tulane University School of Professional Advancement, Audubon Nature Institute, and New Orleans Tourism.

Today, Paula plays digital marketing matchmaker by identifying the right marketing solutions to match business goals to help companies in almost any industry optimize their potential, with an emphasis in education, healthcare, and tourism. Paula speaks about digital marketing in her hometown of New Orleans, as well as on the road, including past panels at MozCon Local in Seattle, Pubcon Las Vegas, and Engage in Portland.

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Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker’s Roadmap today and start your new journey towards advancing your career as a leader!

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Master Your Role, Nurture Your Team, Prioritize Your Well-Being, and Elevate Your Leadership

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Marketing Salary Quiz: Are You Underpaid?

Does your marketing salary truly reflect your skills and the value you bring? Our brief quiz calculates your marketing background, leadership experience, career goals, and industry trends to help you determine whether you’re receiving the compensation you deserve.

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