Veronica Romney

How Your Personal Brand Helps Your Company’s Brand with Casago CMO Alex Husner

In today’s rapidly changing job market, it has become increasingly uncommon to encounter individuals who have dedicated an entire decade to a single company. Yet, here we are, thrilled to engage in a captivating conversation with none other than Alex Husner, a true testament to steadfast commitment and professional perseverance. In this episode, we embark on a fascinating journey through Alex’s career in the vacation rental sector, delving deep into the remarkable experiences and insights that only a decade-long tenure can offer.

As we unravel Alex’s story, we’ll gain invaluable insights into the challenges and triumphs that accompany the decision to depart from a well-established, long-term career. Alex’s journey reflects not only the evolution of the vacation rental industry but also the personal growth and adaptability required to navigate the dynamic landscape of modern employment. We’ll explore the pivotal moments, the transformative experiences, and the lessons learned along the way, painting a vivid picture of the ever-shifting sands of professional life.

Learn more about Alex:

As newly appointed CMO for Casago, Alex will be helping grow the reach and exposure of the brand in both B2B and B2C capacities. Casago has more than 22 years of experience in vacation rentals, and has developed a franchise model for outside companies to benefit from our in-house technology, support and distribution. Locally owned businesses are at the heart of this industry, and as a franchise, we are now enabling these companies to compete at a national level while maintaining 100% ownership and control of their business.

Alex previously served as CMO for Condo-World for 13 years, a vacation rental business based in North Myrtle Beach, SC that grew from 150 to 500 condos under management during this time and handled sales and marketing for an additional 5,000 affiliate properties across the Southeast.

Alex is the Co-Host of Alex & Annie: The Real Women of Vacation Rentals, with her partner Annie Holcombe. They share stories from the top leaders in tourism and business and were named as part of the Top 30 Hospitality Podcasts by the Global Hospitality Institute.

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