Identity Marketing
How to Create Loyal Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget)
Virtual or In-Person
You know you’re wasting money on marketing that doesn’t deliver, and spending more money on short-term tactics, but what choice do you have?
What if instead of more BUY THIS…
You invite your customers to BE THIS.
Join Veronica Romney in a 45-minute journey into what happens when you make the simple yet powerful shift from trying to convince people to buy something to realizing you need to help them become something.
Leverage the psychology of identity to give you a competitive edge without needing to have the influence of Taylor Swift, the budget of Barbie, or the 121-year history of Harley Davidson.
Learn How:
- An intern leveraged an online “army” to disrupt one of the world’s most saturated industries with zero marketing budget
- A software company took $0 in capital and grew to over $100 million in just three years by creating a special status for their top customers
- A small-town CEO created an entire community of strong, ambitious women by sewing meaningful red ants on workwear pants
