What does it take to lead a resilient business in a world that won’t stop shifting? This week, strategist and consultant Carlyn Bushman joins me for a real, unfiltered conversation about what female founders are up against in 2025 and how to lead through the chaos with clarity, data, and confidence.
Carlyn shares her perspective on why too many women are letting external pressures like tariffs, tech disruptions, and economic uncertainty dictate the future of their businesses. We explore how to separate emotion from strategy, why data should be your first stop when making decisions, and how to find opportunity in relationships you’ve been neglecting.
This conversation is part wake-up call, part tactical blueprint. If you’ve been feeling overwhelmed or reactive in your business, Carlyn’s insights will help you shift into a more grounded, intentional role as a founder and leader.
Learn more about Carlyn:
Carlyn Bushman is the founder of Carlyn Bushman Consulting and the powerhouse behind POP Academy—a no-fluff, all-strategy learning hub for product-based business owners who are serious about scaling smart and staying profitable.
With a background in corporate leadership and real-life entrepreneurial grit, Carlyn brings the kind of strategic know-how that turns marketing into momentum. She’s obsessed with helping founders ditch the guesswork, master their numbers, and finally build the business they’ve been dreaming about—with practical tools, real talk, and data that actually drives growth.
