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Our Path to Breaking Out

by mmb_dev Leave a Comment

Welcome to the 3rd edition of From V to You, a weekly letter of love, inspiration, tips, tricks, and behind-the-scenes of how I’m building a business around my personal brand so you can too. If you missed my first letter and start, you can always read it here.

——

Hey!

I had a breakthrough — a lightning bolt strike. I know how I’m going to break out and so will you from this letter. 

Quick Context

Last week I had the opportunity to attend my first ever personal development conference in Dallas with Rachel Hollis, and I loved it. Part of me was skeptical that I personally would be the recipient of a life-changing transformation like many of those conferences promise. Truthfully, I don’t necessarily feel that lost anymore. These last couple of months, I’ve become laser-focused on my why, my contribution, my path. But the breakthrough this week was in the HOW.

Quick Caveat

TOO often we get stuck in the HOW of something. How do I build a personal brand website? How do I grow my social media following? How do I build my email list? How do I use Facebook ads to get more leads? How this and how that. My biggest advice with this one is to:

Stop focusing on the how and start focusing on the who

Who can help you build a website? Who can teach you about social media growth? Who knows how to build funnels in Facebook ads?

At first, the answers are:

– your poor husband who becomes an Instagram husband

– your cousin who learned about Facebook ads in college from outdated material *cough cough true*

– free YouTube University

– podcasts, books, webinars, courses, etc.

As you get more serious about your personal branding efforts, you’ll come to learn that leaders don’t ask HOW to do something, they ask WHO. Who can help me execute my vision? As your personal brand grows, you will always excel if you just do what only you can do and outsource the rest. Trust me on this one.

Ok Back to the Breakthrough

Every famous personal brand I have studied came to fame, fortune, and global recognition in different ways. Rachel Hollis’s big breakout was her book Girl, Wash Your Face but what most people don’t know, is that she had 5 or 6 books before that and had always aspired to be a writer. Oprah’s big break was when she started hosting Chicago’s low-rated half-hour morning talk show, AM Chicago. Ellen started as a comedian. The point here is this:

They began in the area that felt most natural to them + they were already gifted in

Too often, we think we have to become something to have our breakout moment. We have to become an Instagram influencer, YouTube star, a book author, a TEDx speaker, a top 10 Podcaster, etc. to stand out. And what I see MOST often with my personal clients is they are trying to do all the things at once but here’s the catch:

Throw a couple peddles into a lake, and you get a ton of small splashes

Throw a boulder in a lake and you get the point.

WHAT IF…

You just pursued the path of least resistance for you? What do you feel most comfortable doing?

For ME, my boulder is SPEAKING. I loveeeeee to speak on stage. I get so nervous before, not cause I feel inadequate but because I want to crush it, and as soon as I’m done, I want to do it again and again. I saw Rachel Hollis on stage in front of 7,000 people, and I didn’t want to be Rachel Hollis, I wanted to be on a stage in front of 7,000 people. Truly. And if I dedicate the next six months to my speaking skills and efforts, here’s what will happen:

  • Working on an hour-long keynote will give me the framework for my first book
  • Speaking to audiences with thousands of attendees will attract more followers
  • Performing on stage will give me more clips and videos to share on YouTube
  • Connecting with an audience will generate more email signups

I like you have felt overwhelmed by all the things I felt I needed to do to compete with the big dogs. To be everything to everyone and on every platform. You don’t. Not at first and by the time you get to that point, you’ll have full-time people working for you that will take care of it as the Gary Vees do.

Do what feels BEST for you and go all IN. Stop spreading yourself thin and just build one massive boulder.

TIPS + TOOLS

In case you were wondering what I’m doing to grow my speaking career, I have some smart and totally economical ways to help:

  1. Connect with as many Event Planners + Conference Organizers on LinkedIn with MeetLeonard
  2. Make a list of speakers in your area of expertise and research the events they’ve keynoted at before. Then you can personally email those organizations and ask them who oversees their speaker selection OR you can hire a VA on Upwork like I did and they can do 5 – 10 outreaches a day from your inbox. Love you, Saba!
  3. Update all your social profiles to include SPEAKER because sometimes they’ll find you by searching keywords like “marketing speaker.”
  4. If you don’t have a dedicated speaker website, use Canva to create a Speaker Kit. You can see mine here – https://www.veronicaromney.com/media/?cid=fb6f7c92-07e0-4a5c-89e6-32655719dd1e. Although I do highly recommend a speaker website.
  5. Make friends with other speakers. Speakers book other speakers by recommending them to contacts they already have a relationship with. The speaker community is generous if you reciprocate back. So don’t ever take without giving first.

You don’t need $$$$$ of dollars to get started. You just got to be resourceful and use the internet like it’s meant to be used 😉

Until next Sunday,

xo
V

Ps. If there’s someone in your life who could use this in theirs, please forward my letter so they can subscribe. You never know whose life you could change.

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Subscribe to Veronica's weekly letter "From V to You" so you can grow your business and personal brand as she shares what's working for her behind-the-scenes.