Veronica Romney

Shana Lynn: Community Manager’s Return on Retention

We spend a lot of time marketing and converting prospects, and this is my world, but it pains me to see these marketing strategies focus on the front side, but lack on the back side, and our customers aren’t getting the same energy. So today, Shana, the community strategist behind many of the 7 & 8-figure brands, joins us to explore the power of communities inside your business.

We discuss the evolution of communities, from growing a baby community to when you require support, the mistakes that happen when growing communities, and why you shouldn’t just cherry-pick a community manager from your community.

Shana explores where to look for quality community managers, from inside your communities to hiring externally. We also discuss the three reasons community managers play an important role in your business.

In this episode, I opened up about being scared of a community that would get too big for me to handle and the potential of them turning on me. If you feel this too, Shana shares what to do if a community gets to that level.

Learn more about my guest:
Shana is the community strategist behind many of the 7 & 8 figure brands you love. With more than a decade of experience, she’s been speaking about online communities since 2008. She’s worked with industry leaders such as Stu McLaren, Jennifer Allwood, and Corinne Crabtree to help guide their community strategy and empower their community teams. As the founder of Community Cultivated, Shana helps online business owners maximize their profit and multiply their impact through community consulting, training, and support.

Shana’s Links:

Podcast: communitycreatorspodcast.com

Website: shanalynn.com

Instagram: @shanaspeaks

FB: Facebook.com/shanaspeaks

 

 


Veronica’s Links:

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/

How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! Download it below:


Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you. Fill out the form below to get your Rainmaker Hiring Kit sent right to your inbox:


Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report:


 

If you found value in today’s episode, I would appreciate it if you could leave a rating and review.

 

Spread the love

If You Found value in today's episode, please leave a rating and review

Step Into Your Role as the Full-Time Founder of Your Company

The online CEO Job Description you need to scale your business without backsliding or burnout.

Master Your Role, Nurture Your Team, Prioritize Your Well-Being, and Elevate Your Leadership

Get your free Rainmaker’s Roadmap today and start your new journey towards advancing your career as a leader!

Marketing Salary Quiz: Are You Underpaid?

Does your marketing salary truly reflect your skills and the value you bring? Our brief quiz calculates your marketing background, leadership experience, career goals, and industry trends to help you determine whether you’re receiving the compensation you deserve.

Connect with Veronica

Scroll to Top

Just a sneak peek of your future

Now Let's Explore How to Get You There!

Almost There!

Fill out the form below to be the first to be notifed when the book is ready!