The actionable, inspiring talk your audience needs
No fluff. No tired topics. Just empowering, captivating messages from a seasoned Marketer who knows how to make it rain.
Identity Marketing
How to Create Loyal Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget)
- For Business Leaders, Marketers, Sales Professionals, Entrepreneurs
You know you’re wasting money on marketing that doesn’t deliver, and spending more money on short-term tactics, but what choice do you have?
What if instead of more BUY THIS…
You invite your customers to BE THIS.
Join Veronica Romney in a 45-minute journey into what happens when you make the simple yet powerful shift from trying to convince people to buy something to realizing you need to help them become something.
Identity Invitation
How to Re-Engage Your Best Talent and Attract New Rockstars in an Increasingly Burned-Out Work Force
- For internal leadership + labor force
Talented team members hop from job to job, and if not are slacking off, doing less, and trying to coast by for as long as possible. Company leaders wonder “How do we reignite passion and productivity?”
By inviting your employees not just to work for you…
But to align their own identity with the company’s identity.
This NEW keynote explores a powerful strategy that allows even the largest organizations to build teams of passionate, committed workers.
Novelty Quality
Breathing New Life into Established B2B Brands & Products
- For Established Organizations, Corporations, Associations, and Leadership Teams
In a world where ‘new’ equates to excitement and engagement, Established Brands often face the challenge of fading allure. No longer the “new kid on the block,” these brands and their products must find innovative ways to rekindle their “start up” spark that once captivated their audience. This keynote is a call to action for brands that have stood the test of time – to evolve, adapt, and become “new again” in a marketplace that relentlessly seeks the next big thing.
Keynote #1
For Business Leaders, Marketers, Sales Professionals, Entrepreneurs
Identity Marketing
How to Create Loyal Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget)
You know you’re wasting money on marketing that doesn’t deliver, and spending more money on short-term tactics, but what choice do you have?
What if instead of more BUY THIS…
You invite your customers to BE THIS.
Join Veronica Romney in a 45-minute journey into what happens when you make the simple yet powerful shift from trying to convince people to buy something to realizing you need to help them become something.
Learn How:
- An intern leveraged an online “army” to disrupt one of the world’s most saturated industries with zero marketing budget
- A software company took $0 in capital and grew to over $100 million in just three years by creating a special status for their top customers
- A small-town CEO created an entire community of strong, ambitious women by sewing meaningful red ants on workwear pants
Leverage the psychology of identity to give you a competitive edge without needing to have the influence of Taylor Swift, the budget of Barbie, or the 121-year history of Harley Davidson.
Workshop:
Keynote #2
For internal leadership + labor force
Identity Invitation
How to Re-Engage Your Best Talent and Attract New Rockstars in an Increasingly Burned-Out Work Force
Talented team members hop from job to job, and if not are slacking off, doing less, and trying to coast by for as long as possible. Company leaders wonder “How do we reignite passion and productivity?”
By inviting your employees not just to work for you…
But to align their own identity with the company’s identity.
This NEW keynote explores a powerful strategy that allows even the largest organizations to build teams of passionate, committed workers.
So Passionate They'll Want To:
- Tattoo the company logo on their skin
- Celebrate their employment akin to a personal achievement
- Carry out the company vision as if it were their own
This isn’t about investing all your resources in more expensive benefits or persuading the best people to come work for you with a lucrative signing bonus. We’re unlocking the key to creating an identity-based culture that empowers top talent to perform at the highest level and never wants to leave.
Keynote #3
For Established Organizations, Corporations, Associations, and Leadership Teams
Novelty Quality
Breathing New Life into Established B2B Brands & Products
In a world where ‘new’ equates to excitement and engagement, Established Brands often face the challenge of fading allure. No longer the “new kid on the block,” these brands and their products must find innovative ways to rekindle their “start up” spark that once captivated their audience. This keynote is a call to action for brands that have stood the test of time – to evolve, adapt, and become “new again” in a marketplace that relentlessly seeks the next big thing.
Actionable Takeaways:
- Gain insights into the psychology and neuroscience behind our attraction to new things.
- Learn 8 unique positioning techniques to make any brand and/or product feel unique again.
- Discover how to leverage the power of novelty to get the most from your marketing team.
Workshop:
The event would not have been the same without you!
"It’s really hard to put into words how lovely it was to work with you and how much I just simply loved your keynote. It was the perfect way to open our event -- it set a great tone for the day and made everyone ready to dive in. I’ve heard so many wonderful things about you from my group and I just couldn’t be happier with the outcome. Thank you, thank you, a million times over. Thank you again for your time, candor and personalization Veronica! The event would not have been the same without you."
Hailey Klein
Director of Marketing and Communications
PSNI Global Alliance
Your authenticity and personal touch truly resonated with everyone.
"I can’t thank you enough for your incredible keynote. It was a fantastic way to launch our event, creating an uplifting atmosphere that energized everyone in the room. I've heard nothing but glowing feedback from attendees about your engaging insights on the psychology of identity and branding. Your authenticity and personal touch truly resonated with everyone. We are so grateful for the impact you made, and it would not have been the same without you."
Madeleine Healy
Manager, Educaitonal Programming
HMP Education
Speaking Highlights From The Road
Marketing Conferences
The Gathering
Advanced Search Summit – Napa
Digital Growth Unleashed – Vegas
Search Marketing Summit – Sydney
Advanced Search Summit – Napa
Content Marketing Conference – Boston
PUBCON – Florida
Unbounce Call to Action Conference – Vancouver
SearchLove – Boston
Franchise Conferences
Marketing Masters for Franchise Owners
College Hunks Hauling Junk Reunion
9Round Franchise
GameTruck National Conference
ShelfGenie Annual Conference
INDUSTRY SPECIFIC CONFERENCES
Entrata Summit
NAA Education Conference
WMFHA
Fogelman Conference
PSI Apartment Internet Marketing Conference (AIM)
NAED
PSNI