Starting Over + Putting It
All Out There
Hello, I’m Veronica Romney and I don’t confess to knowing all the answers…I just know myself well enough to know that I won’t be happy until I go for ‘it.’
I don’t have a name that is universally known
I don’t have an upcoming book deal
I don’t have any paid speaking engagements lined up
And I don’t have the gift of not having to worry about providing for my family
Despite all that I don’t have, I still feel compelled to go for it. So what is ‘it’?
‘It’ is building a business and a life on the foundations of a dream, with blind faith, and a desire to serve. To build a business on my own merit, my own name, and my own why. To build a vehicle that helps people stand out so they can help others thrive and survive. To build a business from my personal brand. Let me explain:
You should know this about me – I’m obsessed with personal brands.
You know them as:
And so many others.
Where you Google their name first because their personal brand transcends their company brand.
Robbins Research Institute
Harpo Inc. (Oprah backwards)
Brene Brown Education
The Burchard Group LLC
See what I mean?
For the last 5 years of my life, I founded and ran a branding and marketing agency that helped people and companies brand themselves and amplify their name through effective marketing services. Beyond that, over the last 10 years of my life, I’ve been the person responsible for executing all of the branding and marketing: websites, social posts, ads, articles, blogs, emails, etc. And as much as I loveeee the feeling of finishing a project and checking something off my to-do list, I’ve done myself and my clients a great injustice.
To use the famous “teach a man to fish” analogy, I have spent a decade of my life fishing for hundreds of clients and never once properly teaching them to fish for themselves. In my pursuit of “done,” I failed to empower others to self-generate their own ideas and whys. And in offering my best to others, I’ve neglected to serve myself. Don’t get me wrong, I can continue offering the world my services and support my family in this pursuit but I know I will always hit the same wall. There is a barrier to this “do-it-for-you” approach and that barrier is TIME. I don’t have the time to help as many people that have asked or will ask. And as much as I love the feeling of “done,” I hate the feeling of “I can’t” more. I can’t help you because “I’m booked”, “I pick up my boys at 3”, “I’m slammed,” “I’m traveling for work,” “I’m about to board a plane,” etc.
I have watched and continue to watch these personal brands build a platform that allows them to serve as many people as they’re meant to serve. To serve at scale. To serve whoever, wherever, whenever. I aspire to do the same. Not for the fame, not for their bank statements. For this:
Coach, P.S. Love Yourself
Words cannot express how grateful I am for the team at ModernMarca and how much knowledge and inspiration they have given me. Being a young, first time, first generation entrepreneur, it was difficult to find someone in the marketing world who was honest, knowledgeable, professional and loving. Nonetheless, I found the team at ModernMarca have all of these traits plus so much more and I am grateful I did. They have a way of beautifully and efficiently creating a personal story that connects you to your audience. I have recommended ModernMarca to multiple people and will continue to do so as I believe in them and what they do. ModernMarca really did get it so I did not have to.
I feel called to help more people. It’s a feeling, now a roar, inside of me that has grown in the last year and half. How can I take my formal education and 10 years of experience in branding and marketing and help as many people as I can? And how can I tell you that you can do this too if I’m unwilling to start over and put it all out there?
“You can’t help someone from a distance”
So I’m about to jump out of a theoretical plane and build myself a parachute in the air. I’m going to build a business out of my own personal brand and I’m taking you along as I learn to do this. Each week, I’ll share the highs and lows, the wins and losses, the tools and tips, the inspirations and recommendations, the transformations or resets. If you have ever wanted to know what it takes to build a personal brand business, then tag along as I make my most valiant effort to live my dream vulnerably. As Ms. Brene Brown would say:
“Vulnerability is not about winning or losing. It’s having the courage to show up when you can’t control the outcome.”
Until my next letter – I’ll see you in your inbox next Sunday.
P.S. If you know someone who could really use this email in their life right now as they pursue their own dreams, please forward. It feels good to know you’re not alone.
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