In a world where ‘new’ equates to excitement and engagement, established brands often face the challenge of fading allure. No longer the “new kid on the block,” these brands and their products must find innovative ways to rekindle their “start up” spark that once captivated their audience. This workshop is a call to action for brands that have stood the test of time – to evolve, adapt, and become “new again” in a marketplace that relentlessly seeks the next big thing.

Led by a marketing practitioner with over 16 years’ experience leading B2C brand transformation, this workshop shows participants just how the psychology of ‘novelty’ can reinvigorate customer engagement and loyalty, and how that quality can be leveraged for your own brand and/or product. Participants will learn from real world case studies what works – and hasn’t worked – for brands facing the reinvigoration challenge, and how specific positioning techniques can be applied to revitalize your own business. Lastly, participants walk away with a plan to successfully adopt the novelty approach internally and stakeholder gain buy-in.

This workshop is ideal for marketing professionals, brand managers, product marketers, and business leaders in the B2C or B2B sector seeking to rejuvenate their brand’s appeal and engagement in a competitive landscape.